June 2009
Bridge Worldwide's ‘Can Hands’ campaign created for Procter & Gamble's Pringles, received the prestigious Gold Cyber Lion at the 2009 Cannes Lions Awards. This is the first Gold Cyber Lion win for any Procter & Gamble brand and Bridge Worldwide's first submission to the Cannes Lions competition.
The prestigious Gold Lion is considered by many to be the most competitive award in advertising. Only a handful of Gold Lions were awarded from the thousands of entries received in this highly competitive Cyber category.
As described in the entry, ‘Can Hands’ is a rich media banner ad that shows a young, online audience how fun, eccentric–and even downright weird–life with Pringles can be. As the user clicks on the banner again and again (and again, and again), they go deeper and deeper into a story with surprises at every turn without ever leaving the ad. This tactic engaged the consumer in creating and participating in the brand experience. It was also entertaining and fun while leveraging the product benefits.
Reflecting on the honor, Chief Creative Officer Peter Schwartz said, "Pringles 'Can Hands' is exemplary of our creative mantra: great ideas, beautifully executed in new and innovative ways."
Bridge Worldwide is a leading interactive and relationship marketing agency based in Cincinnati, Ohio. Advertising Age ranks Bridge Worldwide among the Top 40 Digital Agencies in the country. The company's client list includes several Fortune 500 companies such as Procter & Gamble, ConAgra Foods, and Kroger.
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