June 2009
AMG Worldwide (AMGW), a full-service integrated marketing and communications firm, has recently been retained to represent Maybelline's cutting-edge cosmetics line in the Dominican Republic. Arlette Palacio, Executive Managing Director of AMG Caribe, will be leading the company's public relations, events and promotions.
For six months, AMG Caribe will be managing the launch of Maybelline's line of Mineral Power makeup, which includes the Natural Perfecting Powder Foundation and Lipcolor, as well as The Colossal Volum' Express Mascara. AMGW will also coordinate exclusive events for journalists and local fashion designers to promote the brand and manage a selection of the company's sponsorships.
"When our agency learned that Maybelline had been managing their PR in-house, we saw a window of opportunity to offer them our targeted expertise. We are excited to be spearheading the launch of Maybelline's newest product line in the Dominican Republic," says Palacio.
Edward de Valle, president and CEO of AMG Worldwide says, "AMGW has been representing top-notch clients, on a global spectrum, since its inception in 2002. Representing the number one cosmetic brand worldwide is truly a compliment to the scope of services and expertise our agency delivers."
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