June 2009
The 20th century saw fashion evolve from an exclusive Parisian salon business for a wealthy elite into a global industry employing millions, with new trends whisked into stores before the last model left the catwalk.
The signature feminine silhouettes of each era evolved beyond recognition. In menswear, ready-made suits signalled the demise of bespoke tailoring, long before Hawaiian shirts, skinny ties or baggy pants entered the fore.
20th Century Fashion offers a stylish retrospective of the last hundred years, via 400 fashion advertisements from the Jim Heimann Collection. This book documents the unrelenting pace of fashion as it was adopted into the mass culture, decade by decade.
An in-depth introduction, chapter text, and illustrated timeline detail the style-makers and trend-setters, from couture to the mass market; and how the historic events, design houses, retailers, films, magazines, and celebrities shaped the way we dressed—then and now.
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