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The ARF Announces Five New Board Members
PRESS RELEASE


June 2009

A veritable “who’s who” of industry leaders were elected to the Advertising Research Foundation (ARF) Board of Directors at the Annual Meeting, it was jointly announced by Robert Barocci, ARF President and CEO, and Stephen Kim, Senior Director, Microsoft Branded Experiences and Entertainment/Microsoft Advertising, and ARF Board Chairman.

Joining the Board for a three-year term are:

Paul Donato, EVP and Chief Research Officer, The Nielsen Company;

Ronald Franklin, President and Executive Producer, NsightsWorldwide, LLC;

Gayle Fuguitt, VP Consumer Insights, General Mills, Inc.;

Donna Goldfarb, VP of Consumer and Market Insights, Unilever Americas;

Jim Thompson, Worldwide President and CEO, Ipsos ASI

“This distinguished group from the interrelated worlds of media, advertisers, agencies and research, is a reflection of the growing breadth and strength of The ARF,” said Barocci, “as our membership both here and abroad increasingly demonstrates the convergence of every facet of the marketing discipline. The burden of industry leadership in these uncertain times is ours, and these six new board members continue the tradition of thought-leaders who unselfishly devote their time and talent to serve the industry.”

“Their combination of experience, intellect and insights will play a major role as The ARF expands its reach,” added Kim, “and everyone in the industry will see new energy and initiatives as we continue to address the solutions to today’s and tomorrow’s challenges.”


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