June 2009
Isaac Mizrahi has been named to a newly created role of Senior Vice President, Managing Director at Alma DDB effective July 13, 2009.
Mizrahi brings over 18 years of international marketing expertise with leading brands with a multi-geographic scope, along with his functional experience to Alma DDB. He was most recently Director of Innovation and Multicultural Marketing at Sprint Nextel, where he spent five years developing Multicultural Marketing strategies for the brands targeting Hispanics and Asian American consumers.
Previously, Mizrahi acted as Director of Branding and Advertising services for BellSouth International; his early career spanned a wide variety of international and national positions in several divisions of The Coca-Cola Company during seven years.
A native Brazilian, Mizrahi started his career in 1991 achieving several brand, media and marketing roles at the local division of British American Tobacco in his country.
Along with his responsibilities, Mizrahi will be concentrated on identifying the new usages of media, the consumer's contact points, and below the lines initiatives. He will also focus on helping managing the administrative issues, including human capital development, which is one of his areas of passion.
Mizrahi's recognitions include the 2006 Brand Week's Hispanic Marketer of the Year Award, the Ad Age Creative Judge for their Hispanic Awards, among several keynote speaker appointments acknowledging his strong reputation in the US Hispanic market arena.
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