June 2009
A 30-minute "Art Video" created by agency Barrie D'Rozario Murphy (BD'M) for the Chambers Hotel in Minneapolis won a Gold Lion award for film last weekend at the 56th Annual International Advertising Festival in Cannes, France. The Gold Lion is considered one of the advertising industry's most coveted honors.
One of only two U.S. agencies to win in the festival's film category, Minneapolis-based BD'M was recognized for an attention-getting video created to draw customers to the Chambers' bar–and to complement the hotel's collection of original contemporary art.
Viewers are led to believe they are privy to live surveillance shots around the hotel. It includes shots of actual guestroom interiors interspersed with a variety of staged scenes–a nun praying to a man in a chicken costume, an alien in the hallway to a blow-up doll on a bed. Guests who failed to get the joke shared their concerns about the scenes they were seeing with hotel management.
"Non-traditional marketing is crucial these days," said Stuart D'Rozario, BD'M co-president and executive creative director.
"So, it's particularly nice to be recognized with Gold in the film category."
The Chambers' hotel video also took top honors recently in a competition sponsored jointly by the Association of Independent Commercial Producers (AICP) and the Museum of Modern Art (MoMA) in New York City.
"Chambers has always celebrated the work of great artists," said Ralph Burnett, owner of the Chambers.
"Now it's nice to have our own work celebrated by Cannes and the Museum of Modern Art."
The Chambers' video tours the United States in an event sponsored by AICP and MoMA. The video will be archived in MoMA's permanent film collection.
See www.bdm.net for more information on the video.
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