July 2009
MRM Worldwide, a division of McCann Worldgroup, has been appointed by LG Mobile as its agency of record for Digital & Integrated Marketing Communications (IMC).
With the brief to promote LG Mobile’s S-Class flagship product, the ‘LG Arena’ phone, the official appointment follows a three-way pitch and a highly successful campaign for LG Arena developed by MRM Thailand which the agency was tasked with right after emerging triumph from the pitch.
The Baht 2.5 million integrated campaign covering web marketing, radio, outdoor, and retail, started running in April and has already garnered exceptionally high pre-sales registration numbers - with 90 per cent of which have been derived from digital channels- for LG Arena.
Commenting on the campaign, K. Pavich Wasanasomboon, Marketing Manager, Thailand, LG Mobile said, “MRM has been very impressive, the team has demonstrated tremendous expertise and skill in delivering this complicated program. All of which, made them an obvious choice as our agency partner.”
K. Jinn Powprapai, Managing Director, MRM Worldwide Thailand said, “It was hard work, but we’re pleased with the campaign and even more pleased to deliver such great results. We look forward to building on this and to taking our relationship to the next level”.
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