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Daily News


06 Jul 2009



Porsche Design Announces Panamera Collection
PRESS RELEASE


July 2009

Following the 911, Boxster/Cayman and Cayenne, Porsche is now presenting its new, fourth line in the form of the Panamera. The four-seater Gran Turismo, which unites exclusive comfort with a thoroughbred sporting character, has inspired Porsche Design Driver's Selection to create a Panamera Collection. The collection includes luggage, watches, clothing and lifestyle accessories that reflect the sporting character, elegance and realms of colour seen on the Panamera.

To coincide with the market launch of the Panamera from September 12, a new luggage series has been developed for the Porsche Travel System. The ‘AluFrame’ trolleys fit perfectly into the luggage compartment of the Gran Turismo and all other Porsche models.

A combination of aluminium frame and polycarbonate case epitomizes the series making the luggage particularly light and stable and giving it a distinctive characteristic design. There are three models in various sizes, which are available in the original Porsche exterior colours. The series manufactured in Germany lets details such as a safety lock incorporated into the aluminum frame speak for themselves. Flexibly adjustable dividers with an inner compartment provide a high level of convenience while packing. The ‘AluFrame M’ and ‘AluFrame XL’ models are also equipped with an aluminum handle integrated into the case that makes it easier to lift the luggage in and out of Porsche sport cars.

The collection's watches are available in prestigious black and in shades of brown. The Chronograph Panamera for him and her and the Chronograph Panamera Turbo stand out with their eye-catching design. Their striking stainless steel case ensures the new watches reflect the essence of the Porsche Panamera.

This is also evident in the dark-blue outdoor jackets with their sailing style and the outdoor soft-shell jackets, which have a water-repellent, wind-proof and breathable outer layer. Textiles and accessories in the Panamera Collection, which also include the polo shirt and rugby shirt available in the colours Espresso or Yachting blue/Crema as well as a matching cap, round off this classical-sporty range. Elegant features such as the double stitching borrowed from the vehicle interior have been systematically replicated in the collection and mirror the excellent finish of the Porsche Panamera right down to the minutest detail.

Items from the Porsche Design Driver's Selection are available at Porsche Centres and–with the exception of the watches–on the Internet at www.porsche.com/shop. Some of these products may be available only in certain countries.


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