July 2009
Taking a page from its own playbook, Moire Studio has rebranded and launched a new website to reflect its growth into a strategic branding and communications firm.
Now called Moire Marketing Partners (www.moiremarketingpartners.com), the nine-year-old Washington, D.C.-based firm has expanded its senior team and broadened its range of services to include branding, online and communications strategy for professional services organizations.
"Moire has always specialized in supporting the needs of law firms, accounting firms, associations and non-profits, among others. However, our original scope was more project-oriented and less holistic," said Jeff Roberts, president and creative director, Moire Marketing Partners.
"As our client relationships have deepened, many legal and accounting marketers have asked us to provide more strategic support and turnkey programs to meet their needs."
Moire Marketing Partners has earned many awards for its clients over the years including honors in this year's Legal Marketing Association's Your Honor Awards for its work on the Paul, Weiss Alumni News magazine.
The firm's new website places a heavy emphasis on work samples for clients including Paul, Weiss; Akin Gump Strauss Hauer & Feld; Cushman & Wakefield; and MorganFranklin. The site includes case studies and the debut of the Moire Marketing Blog.
In the brand strategy and identity arena, Moire Marketing Partners uses various research methodologies to give clients a clear picture of current market perceptions, brand awareness, competitor branding, choice positioning, areas for improvement and opportunities for growth.
Brand strategy services include assessment and monitoring, positioning and messaging, brand architecture, conversational branding (elevator pitches and coaching), brand announcements, brand extensions and internal branding. Identity services run the gamut from naming and tagline development, to logo design and identity systems.
In the world of digital marketing, Moire Marketing Partners' services reflect the importance of organizations' websites and Web 2.0 on business operations. The online strategy the firm develops for clients can include website design and development, recruiting and alumni sites, intranets and extranets, microsites and blogs, e-marketing, social media, search engine optimization and analytics.
Print communications are still a critical part of all companies' marketing efforts. Moire Marketing Partners' print solutions are guided by their clients' marketing strategies and designed to make memorable impressions on target audiences. Services range from specialized materials, including firm and practice area brochures and recruiting campaigns, to magazines and newsletters, proposal and pitch systems, tradeshow booths and strategic advertising, media planning and direct marketing.
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