July 2009
Cadbury is inviting everyone to of Cadbury Dairy Milk this summer with the launch of the new Cadbury Dairy Milk card pack. The card pack, perfect for on-the-go consumption and sharing, is available in stores now.
With this new packaging, design and gutsy marketing, Cadbury puts in your hands just the right amount of gorgeous tasting chocolate and promises to deliver a great deal of fun that inspires immediate sharing with friends and family.
Also arriving to Hong Kong is the famed Cadbury “Eyebrows” TVC, a production that reflects Cadbury’s determination to share pure joyful moments with everyone and that guarantees to make you laugh out loud.
The TVC (60-sec and 30-sec) features two quirky kids whose eyebrows take a life of their own as they break into dance along with a very original balloon scratch and a watch’s tune that creates mayhem. The commercial was such a great hit in the UK that it inspired a TV programme on Channel 4 as well as numerous imitations from fans throughout YouTube. A testimony to its popularity, “Eyebrows” attracted millions of views and went straight to the top of viral video charts.
Whether you are at home, on the road or you feel like sharing a special treat with your friends, the new Cadbury Dairy Milk is created just for you. The new Cadbury Dairy Milk card pack serves as an easy slide out tray for row-by-row snacking. The foil wrap maintains block freshness and flavour at all times. Adding even more joy to your chocolate moments is the resealable pack
design. It enables easy open-and-seal and neat storage anywhere. What’s more, the carton and foil are both recyclable, making them friendly to the environment.
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