July 2009
sevenload has launched a new partnership with TubeMogul that will enable faster and better targeted distribution of viral videos on the web. This expansion in sevenload's partner network strengthens its position as a leading provider for video distribution solutions in Europe.
"Marketing experts from leading agencies around the world agree that viral video seeding is rapidly becoming a more efficient tool for pushing campaigns and is in increasingly high de-mand. Our partnership with TubeMogul allows us to offer our advertising customers an important service and an expanded product portfolio," said Andreas Heyden, COO of seven-load.
"sevenload's global popularity promises to give our users an unprecedented reach in Germany and abroad," says Brett Wilson, CEO and co-founder of TubeMogul.
How does Viral Video Seeding work using sevenload?
A professional approach to seeding viral campaigns is the key to success. sevenload's expe-rienced seeding team identifies relevant environments on sevenload.com as well as on other social networks and blogs. During the active seeding phase these environments are analyzed based on target groups and distinctive user types. Throughout the campaign, the customer's viral video clip is seeded in HD quality, thus raising the user experience. In addition to place-ment across the sevenload.com network, the seeding team delivers is able to achieve addi-tional success through exposing the content to additional networks such as YouTube, Face-book or MySpace.
sevenload engages in a proactive dialogue with the press and bloggers as well as relies on a transparent communication with targeted opinion leaders. To further evaluate and develop viral campaigns, sevenload is now able to use the detailed monitoring and analysis information provided by TubeMogul. Viral campaigns distributed across sevenload achieve a high conversion rate within a specified environment.
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