July 2009
LB2 Group has acquired full ownership of Ketchum Directory Advertising ("KDA") from Omnicom Group.
"LB2 Group is delighted to have the opportunity to drive Ketchum Directory Advertising's business forward," said Jim Lomonosoff, CEO of LB2 Group.
"We have a number of new ideas and initiatives which we will introduce in the coming months to enable Ketchum Directory Advertising to provide our Clients with even more effective and cost-efficient marketing communication programs."
In addition to Jim Lomonosoff, LB2 Group's management team consists of Nick Barran, Chief Financial Officer; Jerry La Pointe, EVP, Strategy; and Antony Barran, Chief Marketing Officer. This team will add significant bench strength to KDA and offer its Clients a track record of relevant and successful experience building businesses within a variety of Client categories across a broad range of marketing disciplines.
"Our agency is pleased to be joining LB2 Group as this will enhance our ability to provide our clients with exceptional strategic communications support and directive advertising," said Michele Markham, president of Ketchum Directory Advertising.
"Our acquisition by LB2 Group is a tremendous opportunity for both our clients and our employees."
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