Designers will now have a superior and ongoing vehicle to show executives the value of design. The resulting case studies provide designers with valuable tools when they present their designs to executives.
Now, more than ever, business managers are recognizing the impact of good design on the bottom line, and the Catalyst Award celebrates those designs and designers that make business success happen.
In order to give the Catalyst Award the attention and prominence it deserves, IDSA is shifting the program and creating ceremonies and an event specifically for the Catalyst program. We plan to hold it in New York City late this fall. Here we will focus on the case studies of success that are so compelling and needed in the discourse with business, information that has been published through the Catalyst, but somewhat lost in the shadows of the IDEA program. We believe this shift in timing will have a lasting, positive impact on the success and stature of the award, all to the ultimate benefit of the award winners and the design field as a whole.
By moving the announcement to late fall, deadlines are changed the entries deadline to July 10; elevating the Catalyst Award to new heights!
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