July 2009
NYC based visual effects/conceptual design company, Manic has signed Creative Director Fran Roberts as part of its continued growth as a leading creative brand. Fran's reputation and extensive capabilities in graphic design, computer-generated animation, photography and visual effects will provide Manic's clients with a creative visionary disciplined in a concept through production approach to all projects.
Roberts spearheaded design + visual effects work for Apple, Nike, Acura, Pontiac, L'Oreal, Dentyne, Toyota, AT&T, Empire Blue Cross and Blue Shield, LensCrafters, the SciFi Channel, HotJobs.com, Chase Bank and the Financial Times among others. He has directed and produced content for Nickelodeon, VH1, and MTV - where he supervised production of the first in-house CGI-animated material Viacom had ever produced - and helped develop the look and lighting for the hit film Ice Age.
Prior to joining Manic, Roberts co-founded the 3D and visual effects house Special Branch with partner Ed Manning in 2005, which eventually turned into an exclusive relationship with Manic entitled Special Branch@Manic. After a period devoted to collaborating on independent projects as a Creative Director as well as a commercial photographer, Roberts now assumes the comprehensive lead role as Creative Director of Manic.
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