July 2009
Richard Coad was the creative inspiration behind the ‘Jared‘ campaign for Subway. He developed the strategy that led to the idea of a "fast food diet," discovered Jared Fogel, and created the television commercial that changed the future of Subway Restaurants.
Coad, now executive creative director at MDB Communications in Washington DC, has launched the first QSR Swat Team.
"It's an idea that leverages both our unique category experience and a definite need," says Coad.
"This is an effort to provide fresh thinking to Quick Service and Fast Casual Restaurant chains during difficult times."
"These are difficult times in the QSR business for most restaurants. They're forced to do deals to build traffic. Few have campaign ideas that resonate. Brands can't afford to do the same old thing. They need game-changing ideas that leverage all contemporary media tools and attack the traditional model differently. The MDB-QSR Swat Team brings together talents of creative thinkers who understand great ideas in the QSR industry and know how to make the cash register ring. Our collective experience has touched over twenty brands in the category. Now, we're standing by to solve problems in a big way."
MDB CEO Cary Hatch says, "We're offering an Extreme Advertising Intervention. We understand that companies might have good relationships with their agencies. But if that relationship isn't paying off with sales, it's not working. We have the firepower and talent to offer big, intrusive ideas with marketing analytics and dashboard to match."
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