July 2009
LookSmart, the search advertising network and management company, has announced the full release of SmartRotation, a cost-per-action (CPA) driven tool that automatically serves the best-performing ad creative in an ad group based on conversion data from a tracking pixel.
The new tool, a feature of LookSmart’s ad rotation, allows advertisers to optimize campaigns by conversion events like sales, sign-ups, downloads, and registrations to drive higher performance.
“It doesn’t matter how many clicks you have if it doesn’t convert,” said Michael Schoen, Vice President and General Manager of Advertising Platforms at LookSmart.
“While other platforms only offer even ad rotation or optimization by click-through rate (CTR), LookSmart’s SmartRotation analyzes conversion rates and serves the best-converting ad creative, giving advertisers a better rate of return on their search investment.”
SmartRotation is the latest addition to LookSmart's award-winning AdCenter, a powerful ad serving and keyword auction platform. AdCenter processes more than a billion daily queries for LookSmart's syndicated network and is used by thousands of advertisers via self-service accounts, dedicated managed services and bid management through advanced API technology.
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