July 2009
Telmar Group has entered an alliance with Cuende Infometrics S.A., Spain's leading Outdoor software engineers and developers. Working with the Cuende, Telmar will bring together the best of their respective Outdoor developments to create and deliver TOPS 2.0 to the world's advertisers, agencies and Outdoor operators.
This alliance combines Telmar's global market penetration, all media research and software experience with that of the Cuende organization. TOPS 2.0 will be adapted to the measurement systems in any market. The alliance also will provide consulting services to any groups seeking outdoor measurement solutions.
For the past 10 years Telmar has offered Outdoor Synergy and TOPS 1.0, the leading Outdoor media planning systems primarily to the U.S. market including the leading US Outdoor companies such as Clear Channel, JCDecaux and CBS Outdoor, together with most of the leading media agencies.
In addition, Telmar has been retained by Transit Audit Bureau (TAB) to model much of the data to be used in the soon to be delivered new Eyes-On US Outdoor TAB Database.
"Telmar has always been known for innovation so we are excited to continue this trend by releasing TOPS 2.0, the first world class Outdoor Media Planning system. This partnership has all the right ingredients for success and what makes this even nicer for us and our clients is that we all just love working together," says Telmar Chairman & CEO Stanley Federman.
Cuende has also been selected to design and implement the system of audience measurement in Australia for Outdoor Ads.
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