Icon International, a specialty finance company engaged in corporate barter, appointed Ed Gentner, former senior vice president and group client director at MediaVest to senior vice president, director of national broadcast.
In addition to overseeing the National Broadcast Group, Ed will manage some of ICON's top accounts and further develop trade opportunities with national media properties.
Ed joined MediaVest in 1995. During his tenure, he played a key role in consolidating the Kraft media business at the agency. While overseeing the account, he was responsible for management and strategy of Kraft's entire media investment.
Other responsibilities included executing upfront negotiations with key media companies on behalf of all MediaVest clients, overseeing the VIA research team and leading all of MediaVest's Kids upfront negotiations. Ed started his career in media in the National Broadcast Unit of FCB/TN Media buying national television for Nabisco and Coors Brewing Company.
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