“Shine A Light,” which marks the largest ever cross property campaign at NBCU, will award the winning small business with $100,000 in grant and marketing support from American Express, and the people who nominate the three small business finalists will each receive a $3,000 American Express Gift Card. People are encouraged to participate in the program by nominating, “spotlighting” and voting at www.nbc.com/shinealight, a microsite developed and hosted by iVillage.
Beginning immediately, NBCU and American Express invite the public to nominate and vote online for the small business story that most inspires them based on innovation, community spirit and customer service. The nominations will be vetted by NBCU and American Express and then judged by talk show host and entrepreneur Ellen DeGeneres, fashion designer and entrepreneur Diane von Furstenberg, and MSNBC’s small business expert and host JJ Ramberg, to narrow the field to three finalists. The public will ultimately vote for the winning small business to be announced on October 19. The winning small business will receive a $50,000 grant and $50,000 marketing support from American Express and will be featured on MSNBC’s small business show, “Your Business.”
“People across the country care about the local shop down the street and the restaurant downtown – these are places where relationships are formed, memories are made and dreams are realized,” said Nancy Smith, Vice President, Global Media, Content and Community, American Express. “The passion, dedication and resilience of these business owners are especially relevant in times like these – they are the key drivers of economic recovery, and through this program, we look forward to spotlighting the wonderful work that they do every day.”
“We’re thrilled to join forces with American Express to help celebrate and support America’s small businesses,” added Mike Pilot, President of Sales and Marketing, NBC Universal. “We’re extremely proud of this campaign which shows how collaboration with a client and their agencies can lead to a smart, layered and custom enterprise marketing solution that covers everything from talent to technology. ‘Shine A Light’ highlights the full scope of our capabilities, using the diverse platforms of NBCU to deliver a unique and creative solution that engages consumers and delivers the targeted results our clients are looking for.”
To nominate, vote or to obtain more information, please click here.
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