"Hey, we have a lot of smart and funny people working here and they have a lot to say," says Jim Joseph, Managing Director and chief author of the Saatchi Wellness blog.
"Some agency blogs read like 'a message from on high.' That's not my style. While I am the main author because someone needs to own it, we want to give our entire team - the planners, the writers, the digital strategists, the account people, even our clients - a voice. Wellness is, after all, about balance."
Saatchi & Saatchi Wellness has built its wellness point of view around a firm understanding of just how consumers view their well being. The agency offers an unparalleled understanding of how consumers make daily choices that either improve or reduce their wellness. The ability to build relationships with consumers about their wellness partly explains the blog's instant success.
"Too many agencies give lip service to social media for their clients, but they don't make much use of it themselves," says Joseph.
"We consider it an invaluable tool to keep our company strongly focused on our wellness point of view, and to make a connection with the industry."
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