Clarke Smith, previously vice president, group account director of Bernstein-Rein Advertising, will oversee all aspects of BrandMuscle's media offerings, working closely with best-in-class media partners to strategically plan programs that will provide customers with the most effective and cost-efficient media plans available.
In addition to developing and implementing programs for Time Warner Cable, Clayton Homes and Home Depot Home Services while at Bernstein-Rein Advertising, Smith has held leadership positions at Hallmark Cards, The Prairie Group, Harte-Hanks and Western Auto.
Because Smith has had the opportunity to work with so many different dealer organizations, he has a good understanding of what individual dealers are trying to accomplish, as well as the challenges they face as independent business owners. As a result, he looks forward to providing solutions to help support their goals and business needs.
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