Designed to incite fantasy football signups and interest for NFL.com, the series of five :30 spots features NFL stars: Joe Flacco (Baltimore Ravens), Santonio Holmes (Pittsburgh Steelers), Maurice Jones-Drew (Jacksonville Jaguars), Darren Sproles (San Diego Chargers) and Kevin Boss (NY Giants).
For the fifth time, Blue Room, the New York-based creative services agency, has produced spots in which NFL players demonstrate seemingly impossible feats of athletic prowess in an effort to be chosen by fans for their fantasy football teams.
In the pool of spots, Joe Flacco, the Baltimore Ravens Quarterback, “kills” a series of clay pigeons with his explosive football throws; Santonio Holmes, Pittsburgh Steelers Wide Receiver, runs, catches a football and lands with both feet solidly on a tightrope; Maurice Jones-Drew, Jacksonville Jaguars Running Back, is buried in the sands of Jacksonville Beach up to his neck and the extraordinary strength of this “Pocket Hercules” helps him to jump free of this trap; Darren Sproles, the San Diego Chargers Running Back, manages to use two opponents who are trying to tackle him as “footholds” and literally avoids their grasp by running up and over them; and lastly, Kevin Boss, NY Giants Tight End, is found at a backyard BBQ catching, with one hand, a spiraling football hurled at him by a Jugs pitching machine at 60 mph positioned ten feet in front of him. All five spots are tagged “NFL.com Fantasy Files, Captured by: Reebok.”
Brian Aumueller, Director/Creative Director of Blue Room, said of this project, “Every year we try to up the ante, taking the players off the field and sometimes out of their comfort zone to perform stunts you could only expect from star athletes. This year’s batch is crazier than ever, if occasionally bizarre, but still the single-take, low-fi flavor that defines the Fantasy Files.”
Of his collaboration with Blue Room, Robert Stecklow, the NFL’s Director of Advertising said, “We are always astonished by the unique and extraordinary displays of NFL players' talents as they are revealed in the NFL Fantasy Files."
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