Brand.net Announces Customer Momentum, Developments
By Brand.net / AG, 26 Aug 2009
Brand.net, the online advertising network for Brand advertisers, has announced continued customer momentum, the expansion of its New York-based sales force, the hiring of a 12-year AOL veteran to lead sales development and strategy, and the opening of the company’s Dallas office.
“We have had a terrific spring and summer, adding eight top 100 U.S. advertisers to our client roster in the past several months,” said Elizabeth Blair, CEO and Cofounder of Brand.net.
“Our average order continues to exceed $100,000, and the majority of our revenue continues to be repeat purchases by the top 100 U.S. advertisers. Eight of the ten largest consumer packaged goods companies advertise with Brand.net, and we have been increasing our footprint with retailers, the largest of which are recurring customers with Brand.net.”
In response to its growing business, Brand.net simultaneously announced the expansion of its New York sales team, the creation of its sales development and strategy team, and the opening of its Dallas office.
Dylan Parks, a seven year veteran of Yahoo!, who most recently served as VP Digital Media for Major League Gaming, has joined Brand.net in New York. At Yahoo!, Parks co-led the New York-based Consumer Packaged Goods team, responsible for key accounts including Pepsi, Frito Lay, Unilever, Mars, Diageo and General Mills.
Andres Lahoz joins Brand.net in New York from the Nielsen Company, where he served as VP Online Sales, working with clients including AT&T, Campbell’s, Samsung and Canon. Prior to Nielsen, as Advertising Director for Time Warner’s InStyle Digital, he oversaw sales relationships with clients including American Express, Proctor and Gamble and Coca Cola.
Ali Weitzman joins Brand.net to lead Sales Development and Strategy. Weitzman spent the past 12 years at AOL, most recently as VP Marketing, managing a 65 person team responsible for AOL’s market presence with the Top 100 U.S. advertising spender customer base, overseeing advertiser product solutions, sales support and promotions.
Derek Zabbia, a six-year veteran of AOL, who most recently led the Southeast region for Fox Interactive Media, has joined Brand.net to open the Dallas office and lead the South region. As Sales Director of South Central for AOL, he led the growth of key accounts including AT&T, WalMart, JC Penney and Dell.
“Brand.net’s solution was designed for the biggest Brand advertisers, and our customer momentum continues to confirm that they value our focus, execution and strong results,” said Blair.
“The majority of our team has roots at Yahoo!, AOL and Time Warner, and we are very excited to have Dylan, Andres, Ali and Derek working with us.”
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