Of the 2685 entries competing at this year’s awards, the jury awarded a total of 258 Spikes Asia trophies across the 11 different categories.
The Outdoor category was the strongest with a total of 51 winners, followed by Digital with 36, there were 35 in TV/Cinema, 34 trophies were awarded in Print, 29 in the Direct and Sales Promotion category, 20 in Design, 16 Media awards, 12 Print Craft winners, 9 TV/Cinema Craft trophies awarded and 8 Radio winners. 8 Jade Spikes were given in the Integrated category.
JWT India took away both the Direct & Sales Promotion Grand Prix and the Integrated Jade Spike Grand Prix for their Bennett Coleman’s Teach India campaign.
Ogilvy & Mather Bangkok won the TV/Cinema Grand Prix for the Thai Life Insurance Co. ad Melody of Life.
The Print Grand Prix went to BBDO/Proximity Malaysia in Kuala Lumpur for the Chrysler Korea campaign Bushman & Eskimo, Husky & Camel and Mountain Goat & Crocodile.
The Outdoor Grand Prix was awarded to Dentsu, Tokyo, for Uniqlo’s Human Vending Machine World Tour.
The Media Grand Prix went to JWT Singapore for Silkair’s Cinema Takeover.
Robot Communications, Tokyo, won the Digital Grand Prix in the Digital Tools category for Sony Music’s ad Wish I Could Be True to Myself.
McCann Worldgroup, Hong Kong, took home the Grand Prix in the newly launched Design category, for Nike’s Paper Battlefield.
In the Craft category, JWT Shanghai won the Grand Prix for CEPF’s print ad Shan Shui.
There was no Grand Prix awarded in the Radio category.
Ogilvy & Mather Bangkok, Thailand were honoured with the Agency of the Year. Runners up were Saatchi & Saatchi, Petaling Jaya in Malaysia who came 2nd and BBDO/Proximity Malaysia, Kuala Lumpur who were 3rd.
The inaugural Media Agency of the Year trophy was awarded to OMD Hong Kong with JWT Singapore taking 2nd place and in 3rd, Dentsu Tokyo.
JWT were presented with the Network of the Year trophy with Ogilvy & Mather coming 2nd followed by BBDO in 3rd.
The winners of the Young Creatives competition were also revealed during the ceremony with the team from Leo Burnett / Arc Worldwide Singapore picking up the Gold medal for their Integrated work for Mercy Relief.
The first Advertiser of the Year Award, presented to advertisers who have either distinguished themselves for inspiring innovative marketing of their products, who embrace and encourage the creative work produced by their agencies or who lead the way forward with new communication initiatives was presented to The Times of India Group in honour of their Lead India campaign, an initiative to seek out the next generation of leaders for India.
The winning work, which was judged in Singapore over the last week by 39 top international creatives and media experts from 18 countries, can be viewed here.
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