Coca-Cola is making stardom possible for its new commercial, called the ‘Sounds of Coca-Cola,’ which will feature real people demonstrating their personal renditions of the distinct sounds that occur every time someone opens a Coke and Opens Happiness.

People may speak different languages, but everyone understands the universal language of Coca-Cola. It’s the “ahh” sound you make after taking the first sip on a hot day or the “phsst” sound of the bubbles being released. If you can mimic those sounds, you may find yourself in a starring role alongside other Coca-Cola fans from around the world.

From now through October 15, people can visit the Coca-Cola page on Facebook to learn how to take part in the global casting call for the new commercial. Through a specially designed ‘Sounds of Coca-Cola’ application on Facebook you can upload personal audition videos showcasing your own unique interpretation of the ‘Sounds of Coca-Cola.’

“When you open a Coca-Cola, you hear the unmistakable sounds that are the ultimate invitation to ‘Open Happiness’ and enjoy a simple moment of refreshment,” said Katie Bayne, Chief Marketing Officer, Coca-Cola North America.

“We know there’s nothing quite like drinking a Coca-Cola, so if people share their interpretations of how that sounds, have fun and make us thirsty, we may put them in a Coca-Cola commercial.”

The Coca-Cola Facebook page, which was created in 2008 by two of the brand’s most ardent supporters, Dusty and Michael, now has nearly 3.7 million fans representing countries on six continents and is one of the most popular brand pages on the global website. To tap into this digital gathering of Coca-Cola lovers from around the globe, the innovative worldwide casting call for “Sounds of Coca-Cola” is being conducted exclusively through Facebook.

For pointers on producing an eye-catching “Sounds of Coca-Cola” submission, aspiring commercial stars can check out a video in which Dusty and Michael reveal their impressions of what it’s like to enjoy the world’s most refreshing beverage. To participate in the casting call, you simply need to create an individual video, one minute in length, in which you impersonate the following sounds:

Opening a bottle or can or Coca-Cola

Ice cubes clinking as they drop into a glass

Pouring a Coca-Cola over ice

The fizzing of the Coke as it bubbles after being poured

The first drink of Coca-Cola

That “ahh” moment of refreshment


All submitted videos will be reviewed and those which demonstrate the best quality sound effects, exhibit noticeable on-camera presence and personify the Coca-Cola brand will be considered for casting in the production of the commercial, which will debut in 2010.

The global Coca-Cola “Open Happiness” campaign, which debuted in January 2009, invites people to share a little happiness and enjoy life’s simple pleasures. The campaign is airing in markets around the world, Recently, “Heist,” an animated ad in which ladybugs, grasshoppers and other insects join forces to rob a bottle of Coca-Cola from a slumbering picnicker, won the 2009 Emmy for Outstanding Commercial at the Academy of Television Arts and Sciences' Creative Arts Awards.


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