The Doner and Eyeblaster pact comes at a critical time as marketers move more of their media dollars online. The complexity of the business is accelerating daily and is fueled by changing publisher business models, creative with advanced consumer interactions, issues around data control, and overall, outdated solutions.
“Clients can’t afford to miss opportunities to reach their customers because the available technology isn’t moving fast enough to effectively use digital,” said Greg Clausen, EVP chief media officer at Doner.
“In our Eyeblaster beta, we saw a 30% efficiency improvement in digital media campaign management. We believe Eyeblaster’s MediaMind tool will give clients a competitive advantage.”
After more than two-and-a-half years of development, hundreds of agency interviews, and millions of dollars in R&D, MediaMind by Eyeblaster is the sole solution designed to simplify the process of digital campaigns and alleviate daily challenges for agencies to efficiently serve and manage campaigns globally.
“Our industry is choking on data, and that’s a problem when every day data is more and more central to our marketing strategy,” said Todd Riley, SVP digital media and integrated strategies at Doner.
“Ad serving is the backbone of delivering messages to our consumers and Eyeblaster’s products allow us to better analyze performance and optimize in real-time. We’re both independent companies, and I love the fact that they can move so quickly and are pushing as hard as we are to find better solutions.”
“With Atlas and DoubleClick distracted by other endeavors, we see an opening in the market to focus exclusively on helping agencies provide more value to clients,” said Gal Trifon, CEO and Co-founder at Eyeblaster.
“We wanted to build a platform that caters to agency needs and enables them to create and manage campaigns that scale with the complexity of today’s digital marketplace.”
“Creatives also are excited about the potential for their work to become more contextually relevant,” said Riley.
“Eyeblaster’s Mac friendly development platforms along with automated content version tools solve the context problems as media gets more targeted and audiences more fragmented.”
This news message is supported by The Bazaar, a marketplace to buy and sell creative objects. Earn more revenue by selling your prints, downloadable images, or custom products. Set up your store today and stand a chance to have your products featured on DesignTAXI, towards millions of lovers of creative content!
