To provide a framework for monitoring security vulnerabilities, threats and potential fraud, the Interactive Advertising Bureau (IAB) has released “Online Lead Generation: Data Security Best Practices,” a guide that ensures the safety and security of consumers’ personally identifiable information.
“Data Security Best Practices” provides guidance across the following three areas:
“The security of consumer data is essential to the continued growth and success of the lead generation industry,” said Mike Zaneis, VP public policy, IAB.
“These best practices were developed with leading online lead generation companies across all major industries and reflect the commitment of the lead generation industry to adhere to the highest levels of integrity as it relates to the use of consumer information.”
“The lead generation industry has exceeded a billion dollars in annual advertising spending. As we continue to grow, it is imperative that all companies engaged in the use of consumer information act responsibly,” said Gayle Guzzardo, SVP Product Management, Q Interactive and Chair of the IAB’s Lead Generation Committee.
“The Data Security Best Practices provide any organization with the steps and information necessary to make certain that consumer data is properly protected.”
“The Data Security Best Practices will serve as an important resource for any organization that must process consumer data,” said Paul McLenaghan, VP interactive markets, TARGUSInfo.
“We are pleased that it is being launched here at OLQS where so many lead generation executives have gathered to discuss best practices and techniques to grow our industry.”
Data Security Best Practices, can be found on the IAB website.
The IAB has been actively engaged in providing clarity across the industry as it relates to the collection and usage of consumer data as well as driving strong self-regulation across the interactive advertising industry.
In July 2009, the IAB, together with the nation's largest media and marketing trade associations, released self-regulatory principles to protect consumer privacy in ad-supported interactive media. This unprecedented collaboration among the American Association of Advertising Agencies (4A’s), the Association of National Advertisers (ANA), the Council of Better Business Bureaus (BBB), the Direct Marketing Association (DMA), and the IAB, was the first time that representatives of the entire advertising ecosystem had come together to develop principles for the use and collection of data in the interactive economy.
To review the “Self-Regulatory Principles for Online Behavioral Advertising,” and to learn more about the IAB’s public policy work, please click here.
The mission of the IAB Lead Generation Committee is to define best practices that ensure lead quality and improve conversion, and to educate marketers and agencies on lead generation/customer acquisition as a cost-effective vehicle for advertisers to gain high quality customers. The committee also evangelizes lead generation targeting to new industries not utilizing lead generation today. A full list of Committee member companies can be found here.
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