The decision follows a review process begun early this summer that included Porter Novelli and three other global public relations firms.
“It’s a very dynamic and exciting time for Monster,” said Janet Swaysland, SVP, global corporate communications & social media at Monster.
“Monster has spent the past two years investing in technology and product innovations that are now coming to market, just as our customers are looking for a partner to help them make sense of new recruiting models and changing conditions. The Porter Novelli team clearly gets what job seekers and recruiters are feeling and doing, online and offline, which informed a very smart planning framework. It was a tough decision, because all four groups brought tremendous thinking and passion to the table. It came down to being able to envision success more clearly with Porter Novelli.”
“When we saw what Monster is bringing out at such an important time, we were instantly bullish that our insights-driven approach to big ideas was dead on to help them tell a compelling story,” said Julie Winskie, president of North America and global chief client officer, Porter Novelli.
“We know these target audiences, their rapidly changing influencers, the hot issues and how to evaluate all of that on a daily basis in a 24-hour, always on news cycle.”
Incumbent agency Ketchum will continue to be involved in projects, including Monster’s NFL Department of Fandemonium promotion through the Super Bowl.
“We appreciate all of Ketchum’s efforts over the past year. We were looking for a totally fresh perspective on how to tell our innovation story,” said Ted Gilvar, EVP and chief global marketing officer, Monster.
Swaysland joined Monster in the new senior communications role at Monster in June this year. She had previously been a founding partner of social media strategy firm Beeline Labs, had led the U.S. operation of Brodeur Partners, a global public relations firm, and served as head of U.S. communications for The Body Shop.
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