Newly-launched Raidious Digital Content Services makes the content that makes digital marketing work. Raidious plans, creates, manages, monitors, moderates and measures content for email, blogs, social media, and more, using a unique and fully integrated planning process built specifically to leverage the distributive, two-way nature of digital media.
Most recently VP of Interactive for Meyer & Wallis, Taulbee Jackson created the Raidious approach to digital marketing based on more than 15 years of experience designing and executing digital marketing plans for national and regional clients in retail, healthcare, CPG, and entertainment.
"Agencies deal with paid media. PR firms deal with earned media. We help marketers with owned media," Jackson said.
"Most marketing teams are not structured or staffed to deal with the demanding content requirements of their digital media properties, and neither are their marketing services providers."
"We think our approach of attacking the problem as a multi-platform news operation would approach a story makes a lot of sense. It's not a technology problem, it's a content problem. So - we use content people to solve it, in much the same way that CNN, or MSNBC, or ESPN creates and delivers content."
Jackson's model involves the use of digital-savvy journalists, writers, reporters, editors and producers operating as a team to proactively create, deploy, monitor, moderate and measure marketing content on behalf of client organizations.
"Everything we do is fully integrated with our client's offline plans. Our role is to help activate their PR, promotion and advertising efforts to bring those ideas to life online in a meaningful, responsive way that drives continuously increasing return on objective," said Jackson.
"What Raidious is offering is completely unique in the marketing industry," said Jen Brady, CEO of Fred & Associates and VP of Marketing for the Chicago Interactive Marketing Association (CIMA).
"So many businesses are desperately struggling to find a social marketing model that connects with customers, yet they don't have sustainable resources to support their initiatives and create a business imprint. Raidious solves this problem."
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