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Daily News


28 Sep 2009



Paul Smith Holds Latest Creative For Festive Fashion
The style of a design icon and the youthful spirit of evian have merged this season to create a vivacious bottle for the festive holidays.

Known for his sense of fun and optimistic attitude, Paul Smith has partnered with Evian to launch a new limited edition bottle that signifies energetic youth and style - a welcome alternative to the dark tones of winter.

Beautifully adorned with vibrant colours which pay homage to the designer's famous stripes; Paul Smith has creatively captured the purity of the natural mineral water from the Alps in his own fashion.

Paul Smith says, "Youth is not just a question of age, it's also a question of attitude. When I started the designs, I wanted to use lovely, bright, fun colours as life is about living young, being youthful and enjoying yourself every day. The design you see is the embodiment of evian."

Elegant and colorful, the new Paul Smith for evian limited edition bottle will provide just the right touch of chic and fun for any festive event.


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