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SVA Showcases Iconic Advertising And Graphic Design

09 October – 07 November 2009

School of Visual Arts (SVA) presents “The Wilde Years: Four Decades of Shaping Visual Culture,” an exhibition that celebrates designers, art directors and other creative professionals who have graduated from the BFA Advertising and Graphic Design Department at SVA.

Organized in recognition of Department Chair Richard Wilde’s 40th anniversary at the College, the show will feature iconic and culturally significant works by select alumni from all four decades of Wilde’s tenure. The exhibition will be on view at the Visual Arts Gallery, New York City.

“It is an honor to be recognized,” says Richard Wilde, chair, BFA Advertising and Graphic Design Department at SVA.

“I am inspired by these alumni and proud of their accomplishments. Many have become some of the most influential and creative people working in the business today.”

The 40 years of work presented in “The Wilde Years” offer a snap-shot survey of cultural trends as expressed through visual communication and a study in seduction, provocation and power. Be it with a billboard, the morning paper or the logo on a coffee cup, “The Wilde Years” recognizes the art that is experienced by everyone and that influences us daily.

Designed by Kevin O’Callaghan, chair of 3D Design at SVA, the multi-media exhibition space of “The Wilde Years” will place familiar advertisements, book covers, CD packaging and posters within everyday settings. A comfortable reading nook will highlight book jacket design and feature covers for James Frey’s A Million Little Pieces, Hilary Rodham Clinton’s Living History and Junot Diaz’s The Brief Wondrous Life of Oscar Wao, among other best sellers. Subway advertisements, including theatrical posters for Broadway hits like Rent, Chicago and John Leguizamo’s Freak, will be on view within a mock subway platform. A life-size bus shelter will include advertising campaigns for Anheuser-Busch, Pepsi and Showtime, while a mini-screening room will project television commercials and music videos.

The work of over 100 alumni will be represented.
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