In December 2008 Zimmerman began work on the first new campaign for CARFAX - "Show Me the CARFAX." The campaign resulted in unprecedented growth in consumer awareness, making the CARFAX brand more valuable to dealer customers.
"Our relationship with Zimmerman has been all about synergy from the start," said communications director for CARFAX Larry Gamache.
"They really understand the core of our business and our commitment to helping both buyers and sellers of used cars. Their work to date has furthered our ongoing growth in the marketplace and we look forward to working with Zimmerman."
"We are thrilled that we have been able to bring measurable success to CARFAX in a relatively short time; however, anyone that works with this agency knows that we are never content to rest on our successes," said founder and CEO of Zimmerman Jordan Zimmerman.
"As their Agency of Record we plan to continue to create progressive work that both raises awareness and drives behavior. We are dedicated to the common vision we share with CARFAX. Expect to see more great things coming from this important brand," Zimmerman concluded.
CARFAX considered some top agencies across the country in their original search. In the end, Zimmerman won the business because of its Brandtailing(TM) methodology and proven retail experience. The "Show Me the CARFAX" television campaign will continue at least through the end of 2009.
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