LeadPACs allow companies to pair True Influence's robust demand generation software engine with Jigsaw, the world's most complete and current source of B2B contact records. They deliver scored, qualified and sales-ready leads to customer sales teams in real-time.
Marketers are able to narrowly define their lead profile requirements within Jigsaw and use True Influence to automate and measure the prospects' behavioral interests. Leads can be fed directly into Salesforce or other CRM system so new sales prospects are automatically captured.
True Influence CEO Brian Giese said, "We are committed to providing automatic, cost-effective leads that will amplify the sales performance of any B2B company. This partnership allows sales and marketing to work smarter and reduce the cold-calling struggle by generating an automatic lead flow for sales."
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