“Ogilvy & Mather will play a critical role in helping us communicate a consistent brand message as our business evolves to offer complex IT products and services to meet our customers’ needs,” said Mark Gambill, Chief Marketing Officer, CDW.
“Their creative approach to position CDW with one common voice across all channels, and strong analytics and measurement capabilities, made them the right choice for us to meet our long-term business objectives.”
Led by Ogilvy & Mather Chicago, the consolidated agency team will draw upon resources from other offices and disciplines, including Ogilvy & Mather in New York for advertising, Ogilvy One for direct marketing, Neo@Ogilvy for digital marketing and Leopard in Denver for sales support. Ogilvy will also work in partnership with MindShare Chicago for media planning and buying.
Prior to appointing Ogilvy & Mather as agency of record, CDW worked with OgilvyOne in Chicago and New York since March of 2007 when they were awarded the direct marketing for the medium and large business segments.
“This is a tremendous opportunity to highlight the value of our truly integrated approach to marketing and client service,” said John Seifert, chairman, Ogilvy & Mather, North America.
“We look forward to developing a collaborative partnership towards creating fresh, new ideas to strengthen the CDW brand and its presence among target audiences.”
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