Bringing bpg on board will accelerate PromaxBDA's momentum in terms of marketing strategy, creativity and design and its continued commitment to providing value 365 days a year to its members. The agency will undertake a redesign of PromaxBDA's quarterly print publication, brief; the newly revamped website (in beta); and multimedia marketing collateral for the organization's year-round events, awards and membership initiatives.
"As the leading association for marketing and design professionals in the entertainment industry, it makes perfect sense for PromaxBDA to enlist a top agency in the industry to help achieve our goals," said Jonathan Block-Verk, president and CEO, PromaxBDA.
"bpg sees the big picture and has a clear understanding of how best to connect with our audience, so the agency will be a great partner for our ambitious line up of initiatives this year."
In June, bpg won top honors at the PromaxBDA Awards with multiple nominations and wins for its work designing creative campaigns for some of the top brands in entertainment, including Bravo, GSN, Oxygen, Tennis Channel and Sci Fi Channel (now Syfy). The PromaxBDA Awards, which take place at the prestigious PromaxBDA Conference every June, recognize the best work in marketing and design in the entertainment industry. Next year's annual Conference will be held in Los Angeles at the brand new L.A. LIVE venue in June 2010.
"There's a tremendous opportunity to build off of the community surrounding PromaxBDA's annual conference and actively engage its membership on a year-round basis," said Steph Sebbag, president, bpg.
"At bpg, we understand that strong marketing and design contribute to the success of our industry, and we are honored and excited to work with PromaxBDA to advance its goals."
PromaxBDA President and CEO, Block-Verk recently inked a multi-year agreement to continue at the helm of the organization. The engagement with bpg marks the latest of a series of forward-thinking initiatives he has planned that will underscore PromaxBDA as an essential organization that provides crucial and relevant year-round professional development to its membership.
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