Word-of-mouth marketing is rapidly becoming an important factor in the overall world of marketing and promotions. Connecting with the right audiences in the right places and offering them something fresh and exciting enough for them to engage, is at the heart of what the Fanscape team does on a day-to-day basis. The additional staff members will expand on this philosophy and accompany the other members in delivering highly measurable results.
“As social media becomes an ever-increasing part of the marketing landscape, our company, and our group of experts, are right there to connect brands to their increasingly tech-savvy audience,” said Larry Weintraub, CEO of Fanscape, Inc.
“Our growing team is on top of every aspect of the word-of mouth space and because of this we will continue to execute remarkable campaigns for our clients”.
Having started her career in traditional media with Gotham, Inc., Mary Michael Marlo determined that online and mobile communications was the future of marketing and quickly established herself in the social media space. Prior to joining Fanscape, Marlo held positions at MySpace and Fox Interactive Media. In her role as Account Director, she is responsible for the day-to-day management of client activities.
Natalie Svider has more than 14 years experience in technology, entertainment, gaming and consumer PR both agency- and client-side. In this newly created position Svider will be responsible for all Fanscape-related communications activities as well as managing the company’s Web assets. Prior to joining Fanscape, Svider worked both as a consultant and for PR firms leading a range of corporate and non-profit accounts including Napster, First Star, Lynda.com, Square Enix and Evite.
Since graduating with a degree in Business Administration, with an emphasis in Advertising and Promotion, Eric Fransen has been involved in marketing. As Senior Manager, Social Media Marketing, Fransen is charged with development and execution of social media strategy. Before starting with Fanscape, Fransen held a viral marketing position at Warner Bros.’ Momlogic.com and prior to that he held a more traditional marketing role at an insurance company in London.
Irene Shin joins Fanscape as Coordinator, Digital Communications where she will be supporting digital publicity, social media and digital promotions on a wide variety of the company’s campaigns. Prior to Fanscape, Shin spent a year with Too Faced Cosmetics where she held a Marketing Coordinator post.
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