A 30-year veteran in the textile business, Flashberg, a principal of Marc Alan jeans, developed a driving passion for premium denim at the forefront of the denim explosion. After spending years of introducing innovative products to premium denim companies, it became clear to Flashberg that there was a void in the market. Until this point, it was perceived that fit and comfort was achieved primarily through the pattern. Flashberg realizes that the pattern alone cannot offer fit and comfort. Fit and comfort can only truly be achieved through the fabric, complementing the pattern.
“It can’t be just a beautiful looking fabric - the fabric needs to be able to move with the body, retain it’s shape and look fashionable,” said Flashberg.
“It’s been a three-year evolution of fabric development culminating in the birth of Marc Alan jeans.”
Pulling from his early textile experience in knits, five years ago Flashberg came up with the revolutionary idea of creating a two-way stretch denim to provide the ultimate in fit and comfort for the denim aficionados. Through further exploration of the concept, the mill Marc represented learned that Invista, a global integrated producer of polymers and fibers, had already begun research on the creation of a yarn that would allow denim to stretch in the length as well as the width. Working together with Invista, the XFIT was born and the first generation of fabric that offers fit, comfort and recovery was introduced to the market. Flashberg’s Marc Alan Jeans fabric has been further enhanced with Supima cotton, which “brings the package of fit and comfort to a whole new level.”
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