Digital marketing agency Neoco has won a new contract with men’s fashion retail giant Topman after a four-way pitch.
The work will include a multi-platform digital campaign across social media channels including Facebook, Twitter, Flikr, YouTube and Topman’s own blog. Neoco will also be involved in online PR and iPhone activity.
As Topman rolls out its huge store expansion programme on its Oxford Street flagship store, Neoco will also be promoting the re-launch online, talking to online press and influential bloggers and generally generating buzz and awareness.
Four Topman models, tasked with zipping across the capital on Topman branded Vespas will be given an iPhone to create ‘live’ content - which will then be pushed to the Topman blog, Twitter, Flikr and YouTube channels. This will enable fans to keep up to date with, and interact with the activity as it happens. The launch also happens to coincide with the beginning of London Fashion Week.
Benn Achilleas, Director of Neoco said, “For social and relationship media marketing, Topman is a dream brand to work with. Topman continues to be at the forefront of men’s fashion from a retail perspective, so it needs to reflect this level of innovation and lifestyle online. Neoco has produced a campaign that shows Topman’s commitment to connecting with its consumers, the vast majority of which are online, in channels that can offer something current as well as linking with the retail experience.”
A Topman Marketing spokesperson said, “Neoco has produced a digital campaign that enables our audience to really connect and interact with the Topman brand. We wanted to partner with an agency with a proven track record of delivering results and a genuine understanding of emerging digital media trends. A strong creative narrative, backed up with a workable strategy, has enabled Topman to deliver a cohesive and effective first phase of digital activity to mark our flagship store expansion.”
Topman on Oxford Circus (topman.com) has just launched a brand new upper floor of dedicated menswear to it’s customers which, when fully completed, will increase the current trading space to a massive 23,000sqft.
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