Innerscope Research, a leader in biometric insights for media and marketing companies, has appointed Linda Dupree as EVP Sales and Marketing. A recognized industry leader, Dupree will be responsible for directing Innerscope's continued growth and positioning at the forefront of next-generation media and marketing research.

Dupree possesses more than two decades of industry experience, including the last 19 years at Arbitron Inc. She has been a significant contributor to advances in media and marketing research, working across a broad advertising spectrum, including roles within and alongside content providers, advertisers, agencies and research suppliers.

At Arbitron, Dupree served in a number of capacities, primarily in sales and marketing. Her last position was as Executive Vice President responsible for the multimedia new product development division, in which she conceived and implemented core product technology enhancements.

Dupree also was co-General Manager for Project Apollo, a joint venture between Arbitron and The Nielsen Company that produced groundbreaking marketing research in concert with a group of leading national advertisers.




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