Prior to joining DataCo, Silverman held market research positions at Maritz Co., Customer Development Corporation, Signature Group and others.
Silverman holds a PhD in Social Psychology from Michigan State University and has taught statistics at Benedictine University for more than 20 years.
DataCo LLC was founded in 1993 and provides research-based business and marketing solutions. DataCo has developed a unique approach to solving customer retention issues across the lifecycle. Their methodology integrates data, behavioral and statistical analysis into a comprehensive approach that can increase customer profitability and persistency, while optimizing marketing and advertising investments.
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