Zeta Interactive, a leading full-service digital marketing agency, has announced that their recently-launched Zeta Next Page , a digital publishing platform and marketing communications solution, has been successfully utilized by American Business Media for their 2008-2009 Annual Report.

Zeta Interactive's Zeta Next Page platform was developed earlier this year as a solution for marketers seeking to better and more effectively engage with their audience through digital channels while reducing costs traditionally associated with print media. Most importantly, Zeta Next Page also provides marketers with unprecedented analytics that provide insight to reader engagement levels, allowing them to increase the relevance and effectiveness of their communications over time. American Business Media (ABM) is a 300-member global association of business information companies and media organizations. ABM saw Zeta Next Page as an opportunity to expand the audience of their 2008-2009 fiscal year report and engage them in ways never before possible while saving significant production and distribution costs normally spent on traditional print methods.

ABM chose to implement Zeta Next Page digital technology because the solution would not only replicate their annual report material but also provide them with a marketing solution that would drive traffic and engagement with ABM members by integrating with other channels such as email. Among the features included in this new robust interactive report were:

Email delivery notification - enabled ABM to understand exactly who was reading the report, when they were reading it, and what their level of engagement was.

Integrated website interaction - increased website traffic back to the ABM corporate site and information sharing.

Share-to-social and share-with-friends capabilities - maximized the annual report's influence and viral nature.

Embedded video - allowed ABM's team to share key speeches, visions and highlights from their annual conference as well as other events held throughout the year, thereby virtually extending their reach beyond in-person attendees to the associates within all member organizations.

Report analysis and response tracking - advanced analysis and reporting, which enabled ABM to track readership and gauge engagement level of report.

"Zeta Next Page technology allowed ABM's annual report to reach a targeted audience in a meaningful and engaging fashion," said ABM President & CEO Gordon T. Hughes, II.

"In this modern age of information distribution we have a responsibility to adopt these types of innovative technologies and chart a new course for media organizations. Interacting directly with our members is crucial, and utilizing Zeta Next Page to help us switch our message to the digital platform has provided us with tremendous value and insight into the habits of our audience."

Traditional methods of printing reports have been proven antiquated in this current economy, and ABM realized that sending out a printed annual report would not allow them to learn anything about their customers or the effectiveness of their efforts. Zeta Next Page provided ABM with a treasure trove of performance data and real-time feedback.

The ABM Annual Report, which was issued on October 7, would have cost several thousands of dollars to produce via traditional expensive printing methods on top of high postage costs. By leveraging Zeta Next Page, ABM not only saved those dollars, but was also able to extend its reach to more members and gain additional insights into reader engagement, including how many opened the publication and which pages and videos were viewed. In fact, they realized a 16% open rate, which, in many cases, surpasses industry averages.

"Zeta Next Page was created to help marketers make a seamless and successful transition into the digital environment in which their audience is now utilizing to learn about their products and make purchasing decisions," said Al DiGuido, CEO of Zeta Interactive.

"Together with ABM, we were able to transform their annual report from traditional print collateral into a brand new interactive experience that will pave the way for the future of how they will communicate and engage with their customers."




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