Norwood, MA -- Cramer announced that it took home top honors at the 2006 DTC Perspectives awards competition for 'Best Non-Branded Website' for its work on behalf of the reproductive health division of Serono, Inc. Together with Serono, Cramer received their second such award for FertilityLifeLines.com, a major Web portal creative redesign effort for FertilityLifeLines.com. In December, Cramer announced winning a similar honor for FertililityLifeLines.com from Medical Marketing and Media (MM&M). In this most recent DTC competition, Cramer took the top award in the non-branded website category over a group of five finalists representing such major organizations such as AstraZeneca, Novartis, and Wyeth, among others.

Considered one of the most important awards events of the year for healthcare marketers, the 2006 competition reviewed hundreds of entries in 11 categories. A panel of judges, consisting of healthcare marketers from the agency, client, and service sectors, were selected for their professional and wide-ranging level of expertise in the field.

As part of Serono's disease awareness efforts around infertility, Cramer redesigned the company's FertilityLifeLines.com Web site. This site is fully integrated with Fertility LifeLines, available at 1-866-LETS-TRY to provide customized information and support to people with fertility health concerns. The result was a new Web site that provided clean and uncomplicated navigation, enhanced content, and a new set of training videos that were clear, free of medical jargon and easy to understand for consumers.

This project and overall Serono relationship is managed by Cramer Vice President Liz Kay. Kay, who has been at Cramer for six years, has more than 30 years' experience in strategic communications and integrated messaging. Since joining Cramer, she has deepened the company's Healthcare sector, most notably through her work for Serono, Inc.

"The positive business results our client has received from the relaunch of FertilityLifeLines.com is what has made this project a great success for Cramer," said Liz Kay, Vice President. "Winning the second of two major industry awards validates our unique understanding of couples facing infertility and the personal journeys they are undertaking. From this understanding, we springboard into a strategic approach and implementation that strongly resonates with the patient."

This distinction represents the second time in six months that Cramer has been credited with such a prestigious award. Last December, at the Medical Marketing and Media (MM&M) awards, Cramer took home the top mark of distinction in the 'Best Use of Digital Marketing to Consumers' category for its work on the Serono site.




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