Dan Mead, EVP and COO at Verizon Wireless said the "Don't Text and Drive" campaign begins next week with a mix of ads, including television, radio, print, online, billboards and non-traditional media, designed to reach drivers.
Mead said, "Our objective is clear and simple: change the behavior of drivers who text while behind the wheel. No text message is worth risking a life." One radio spot lists the people who "... would really like to see you get home safely," including husbands, wives, children, brothers and sisters, family friends and more.
"The Verizon Wireless campaign should resonate during the holiday season, when the safety of loved ones is forefront in so many people's minds."
To check out the new Verizon Wireless "Don't Text and Drive" campaign, including a television spot
and a billboard, click here. The television spot may be seen here. A mock-up of a billboard can be seen here here.
The company has a long history of leadership on the issue of driving while using wireless service.
"The very first year we formed Verizon Wireless in 2000, we broke from the rest of the wireless industry by supporting legislation that required people who talked while driving to use hands-free devices," Mead said.
"More recently, as texting has become mainstream, we support bans on texting while driving and prohibit Verizon Wireless employees from texting while on the job or in a company vehicle."
The "Don't Text and Drive" campaign begins airing on October 26.
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