The official release is as follows:
STAMFORD, Conn. & TORONTO - Archstone Consulting, an independent strategy and operations management consultancy, today announced its acquisition of The Hazelton Group, a research-based brand development consulting firm that focuses on new product/service development, global brand development, brand rejuvenation and repositioning.
The Hazelton Group is a leading Brand Innovation consulting group, recognized for its ability to rejuvenate existing brands and develop successful new products relevant to multiple cultures and markets. Based in Toronto, Canada, The Hazelton Group uses a proprietary structured methodology to present common solutions across global markets, while addressing localization differences. The Hazelton Group is now an Archstone Consulting LLC company and will continue to operate under The Hazelton Group name, with continuing leadership from the existing Hazelton senior management team.
"The expanded resources of Archstone Consulting and The Hazelton Group address the continuing needs of companies seeking to further differentiate and extend their brands globally," stated Todd Lavieri, CEO and President of Archstone Consulting. "The Hazelton Group's recognized expertise in brand rejuvenation and product development compliments our current service offerings and will be beneficial to our client companies in the consumer products goods, life sciences, services and manufacturing industries. Our clients are focused on growth. This acquisition strengthens our ability to help them meet their goals."
Earlier this year Archstone Consulting announced the opening of its London office and late in 2005 the opening of its Netherlands office. With this acquisition, they have added a Canadian presence.
"We are excited to be part of Archstone Consulting and look forward to leveraging our experience with marquee clients to bring additional opportunities to the Archstone Consulting portfolio," says George Davie, Managing Director. The founding partners of The Hazelton Group have been in the business of strategic brand development for over 20 years - assisting clients in creating new brands or revitalizing existing brands through a deep understanding of consumer needs and market opportunities.
"We are primarily focused on the same industry segments so there are natural synergies we can offer mutual clients," stated Bob Kincaide, Managing Director.
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