The partnership creates a simplified, turn-key integration between MediaTrust and an ApogeeInvent subsidiary called Product2Web. Product2Web offers a fully integrated solution that allows marketers to package virtually any product and begin to market it via the web using online direct response marketing channels such as affiliate networks and pay-per-click marketing.
Product2Web will integrate their e-commerce solutions into the MediaTrust performance marketing platform to deliver its complete set of e-commerce services to MediaTrust's advertising partners. The partnership will also give Product2Web's clients broad campaign distribution to thousands of publishers worldwide via the MediaTrust platform.
"MediaTrust has been on our radar for quite some time. I have enjoyed working with them, and am impressed with their industry innovation and executive vision,” Brandon McDonald, CEO of Product2Web says, "Based on their proven ability in the performance marketing space, we are confident this partnership will greatly benefit our respective clients. I am looking forward to working with them."
Earlier this summer, MediaTrust was selected as the 9th fastest growing US Company by Inc. Magazine. The Company attributed its success to the rapid increase in popularity of pay-for-performance pricing in online media, focus on execution, and identifying and maintaining strategic partnerships with leading companies that enhance value to customers.
"ApogeeInvent fits in the sweet-spot of the types of firms we like to partner with," said Ken Epstein, MediaTrust's VP Business Development.
"They deliver overnight value to advertisers desiring to implement pay-for-performance marketing because they allow the marketer to focus on their business while ApogeeInvent delivers on the technical details of electronic commerce. This is a great fit for us."
The performance marketing industry continues to see growth even during a difficult economy. Recent IAB/ PricewaterhouseCoopers research states that during the first half of 2009, 58% of the $10.8 billion spent on online media in the US was performance-priced. This number was up from 54% for the same period in 2008. MediaTrust's partnership with ApogeeInvent will allow both companies to more effectively serve this expanding market while broadening value to their core customers.
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