AdBrite reaches another milestone with the launch of its new Application Program Interface (API) on the AdBrite Exchange and becomes the only fully transparent advertising exchange to offer this functionality to advertisers. AdBrite's new API allows advertisers to buy advertising more efficiently than ever before. AdBrite's API will allow advertisers to upload multiple creatives, optimize and download reporting on a highly cost-effective and scaleable basis across over 100,000 sites.

"As marketers continue to demand ad effectiveness and sustained return on investment for their ad spend, AdBrite is committed to providing best in class technology to deliver the most relevant audiences which drive greater intent and conversions. AdBrite's API will provide agencies, advertisers and advertising networks with even greater access, visibility and control across our inventory of 100,000 sites. AdBrite's API empowers advertisers to utilize AdBrite's open sourced data and optimization engines at scale to engage their target audiences with greater precision, transparency and ultimately ROI," says Iggy Fanlo, AdBrite CEO.

The AdBrite API aggregates all the tools advertisers need to successfully manage every phase of an online campaign. By utilizing the AdBrite API advertisers will:

Save time

Bulk upload of creative units on multiple campaigns

Manage multiple campaigns from a single interface

Create blacklists / white lists of publishers' URLs

Save money

Optimize campaign bids to maximize ROI

Ability to test and efficiently optimize multiple creatives


Make better decisions

Evaluate campaigns across multiple media partners in real time

Granular insight into campaign performance early enough to increase success metrics

24/7 access to AdBrite reporting and data


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