The Virtual Interconnect (VIC) is part of the advertising solution family in the ConvergeMedia Advertising platform. VIC helps affiliates maximize their advertising revenues, simplify ad operations and strengthen relationships with ad and media sources. VIC automatically merges schedules from multiple traffic and billing systems, using pre-defined business rules to resolve and manage schedule conflicts. High level and detailed monitoring tools allow for rapid trouble-shooting and system analysis. Real time access to reports allows for secure and effective delivery services for the operators, programmers and the ad agencies.
The solution creates the industry's first automated SCTE 130 Web Service Advertising platform. The implementation of the standard communication protocols allows open interaction between the different service providers, campaign services, markets and buy processes, enabling a tighter integration between all parties.
"With the growth of more programming and more markets, the need to efficiently and effectively manage many advertising schedules simultaneously and to deliver relevant advertising to interested subscribers becomes increasingly important," said Joe Matarese, ARRIS VP & GM, On Demand Division, Media Systems & Communications Group.
"Decreasing the complexity of ad operations and increasing the value of the ad inventory are key design goals of the ConvergeMedia Advertising application suite of solutions."
The ConvergeMedia Advertising Platform offers a family of advertising products and solutions aimed at increasing reliability, targeting, and accountability, including the ConvergeMedia Interconnect (VIC) Management, Skyvision (ad delivery management), Linear Ad Decision Service (ADS) and the SCF-1000 Content Preparation Manager, which controls schedule-driven transcoding functions and provides compatibility with existing ad copy storage systems (including 3rd party VOD providers). The platform also addresses the needs for both broadcast and Video On Demand programming as well as new services such as Start Over and N-PVR.
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