In his new role, Haskitt will work with Extreme Reach's customers, engineering teams and sales teams to advance the company's growth and help ad agencies and media companies realize the opportunities enabled by Extreme Reach's video platform. The Extreme Reach platform enables advertisers and agencies to deliver, manage and track their commercial messages across all three screens of video - TV, web and mobile. Equipped with state-of-the-art tools, the company's video platform makes the ad delivery process seamless and allows customers and network members to automatically move video ads from the creative desktop to the broadcast servers and web sites of thousands of media companies.
Haskitt joins Extreme Reach with over 15 years of marketing and branding experience, primarily in media and advertising. Previously, Haskitt served as Director of Marketing at Microsoft Advertising, where he lead the division's branding initiatives, as well as US marketing, field and customer communications. He arrived at Microsoft through its acquisition of aQuantive, where he directed marketing for Atlas and DRIVEpm.
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