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Daily News


29 Oct 2009



Mandalay Media Appoints Ray Schaaf
Mandalay Media has appointed Ray Schaaf as president, effective October 27, 2009. In connection with Schaaf's appointment, Jim Lefkowitz was named Chief Operating Officer.

Ray Schaaf's 25 years of digital media experience spans games, content, ecommerce, and mobile industries. He has led and managed companies in North America, Asia, and Europe. Prior to Arcadia, Schaaf was COO of Navio, a digital content, ecommerce, and promotions solution provider to Fox Interactive Media, Shockwave, Disney, Sony BMG, EMI, and MasterCard.

Prior to Navio, Schaaf was president of Publishing at Glu Mobile (previously Sorrent) and president of Intershop, where he oversaw the Americas and APAC operations, managing both operations to profitability. Prior to Intershop, Schaaf was CEO and president of XMARC, where he launched the first location-based application deployed on a public wireless network. He has also held executive management positions at Veritas Software, NeXT Computers, and Ziff Davis.

Lefkowitz is a 20 year entertainment industry veteran with a wide range of experience in law, business, finance, film and television. Lefkowitz joined Mandalay in 2007 from Cantor Fitzgerald, where he was managing director of Cantor Entertainment.

Prior to Cantor, Lefkowitz was an agent for eight years at Creative Artists Agency, a leading talent agency in Hollywood, where he represented clients in connection with film, television, and other media ventures. He began his career as an attorney at the law firm of Manatt, Phelps, and Phillips in Los Angeles. He subsequently worked for six years as a business affairs executive at Walt Disney Studios and Touchstone Pictures.


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