Exuding style inside and out, the 24 carat gold plated handset is used as the ultimate object of desire in the media campaign, which also features five enigmatic, beautiful women who play by their own rules to find the ultimate style statement.
The print advertising campaign reflects the online film, which shows a beautiful and mysterious woman walking through the streets. She enters a dark, unknown building, where she finds four elegant women waiting. The mysterious woman delicately unveils a rose-coloured object as if it is a rare, precious jewel. Each woman examines Jalou by Dolce&Gabbana in pure delight and longing. The film’s climax comes when policemen burst onto the scene and arrest the women for their insatiable desire to live outside society and refuse to be tamed in their pursuit to find beauty and style in their lives.
All the models in the film wear the Dolce&Gabbana Fall Winter 2009/2010 collection, which is particularly opulent and sophisticated, so it works very well with the precious Jalou by Dolce&Gabbana phone.
Domenico Dolce and Stefano Gabbana said, “The campaign theme plays with the concept of jealousy and desire for a must have object, the protagonists are willing to do whatever is necessary to get it before everyone else, the link with the Dolce&Gabbana brand is the strong femininity, the exclusivity and luxury of the women that wear the Dolce&Gabbana clothing, use the Jalou by Dolce&Gabbana phone and embrace our world in general.”
Director, Cyril Guyot says, “The film is about bad girls desiring an object more than anything, and we felt this was the best way to reflect the key qualities of Jalou by Dolce&Gabbana. The mood has a gangster theme, combined with a style, sexiness and humour of Helmut New ton and Guy Bourdin. The style is luxurious and the colours and lighting used throughout are reminiscent of the phone, which is all about glamour, fashion, strong women and fun.”
For a view of the campaign, click here here.
This news message is supported by The Bazaar, a marketplace to buy and sell creative objects. Earn more revenue by selling your prints, downloadable images, or custom products. Set up your store today and stand a chance to have your products featured on DesignTAXI, towards millions of lovers of creative content!
